Amica – Elijah Park

Amica
Anthem launch campaign + rebrand

Amica Insurance has been around for over 100 years, providing people with peace of mind with their excellent, human approach to insurance and customer service.

And they needed our help to re-imagine their brand from the ground up.

So we created a whole new Amica — starting from their logo, to typography to how they sounded. And we launched with a massive campaign that spelled out what they stood for, with a new platform:

Empathy is Our Best Policy.

And everything that we created was made with the intention
to illustrate empathy as a throughline.

We reimagined their whole photography visual language, in line with the human touch they have to everything they do.

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Agency: Mother New York
ECD: Erik Norin
CD: Eli Park
ADs: Penelope Vasquez, Michael Rosenthal
CWs: Will Paugh, Amanda Winch
Director: Miles Jay
Photographer: Dustin Aksland