Cadillac
Rebrand / repositioning

There's no doubt about it — Cadillac is an established mark of luxury in the car space. Its role in culture and the luxury space is unparalleled.

So when Mother Design was brought in to re-imagine the future of Cadillac, within their current offering of products and their future ambitions of an electric future, we were stoked. 

No stone was unturned — from reimagining their iconic logo for modern applications to creating a custom typeface and establishing a new visual language for their photography and films, right down to mapping out the wardrobe their employees should wear when and where — we aimed to elevate their brand expression while maintaining their brand ethos at the core. 

Agency/Studio: Mother Design
Head of Design: Mark Sloan
CD: Matt Van Leeuwen
ACD (Visuals): Elijah Park
Designers: Kozue Yamada
Typography: Colophon Foundry