Dave & Busters
LIFESTYLE CAMPAIGN

Dave & Busters is the only place you can eat, play and win — all at the same time. 

We had an opportunity to set the tone for a new chapter of D&B, starting with a library of visual assets that could be used throughout all of their communication touchpoints. 

The challenge was to take such a chaotic, dark, and busy environment and translate it into something digestible, focused and energetic.

The finished product is just that — colorful, energetic and with simple, focused moments that bring that spirit of winning into the form of a visual still. 

Agency: Mother New York
CD: Katia Kuethe 
ACD: Eli Park
Photographer: Jason Nocito