Rimmel London
scandaleyes reloaded

Rimmel London Scandaleyes Reloaded Mascara is everything you need for unstoppable volume! Now with a new formula and max density brush that gives extreme volume and wear for up to 24HR impact that's easy to remove with warm water.

We created a campaign for mascara like no other. We were inspired by and took cues from secret agent movies to bring some serious action to a sea of sameness in the category. 

Agency: Laird & Partners
CD: Audie Umali
ACD: Jodie Laczko
AD: Elijah Park
Director: Anthony Mandler