RoC Skincare
Max hydration

The top two ingredients in skincare join forces to smooth and hydrate skin like never before. Introducing New RoC Max Hydration cream. 

We were tasked to launch a campaign for the reformulation of a cult-favorite cream from the household brand — highlighting all of its smoothing benefits, thanks to two hardworking ingredients (retinol and hyaluronic acid) that give maximum results. 

Agency: Mother New York
CD: Katia Kuethe
ACD: Elijah Park, Heather Schmitz
AD: Bella Raykhman
Director/DP: Kazu Okuda