RoC Skincare
Vitamin C campaign

For more than 65 years, innovation and proof-backed science has been at the core of RoC's offering to the skincare space. 

We launched a campaign highlighting an exciting new product — RoC's new Revive + Glow Serum with Vitamin C, which had been proven to brighten and tighten better than the bestselling luxury serum.

It was an opportunity to elevate RoC's existing visual language with a brand new look and feel rooted in their core brand pillars that felt completely ownable and differentiated in the category. 

Agency: Mother New York
CD: Katia Kuethe & Karla Mileski
ACD: Eli Park
AD: Nari Kim
CW: Alex Cairo
Director/DP: Kazu Okuda