Scoop
FALL 2024 campaign

SCOOP’s on-trend fall looks (designed by Brandon Maxwell) have the style and versatility you need to move seamlessly through the season.

The Fall 2024 collection campaign was captured through the lens of industry leading photographer/director Nadine Ijewere. 

Screenshot 2025-01-17 at 2.03.12 PM
Screenshot 2025-01-17 at 2.03.31 PM
Screenshot 2025-01-17 at 2.03.53 PM
Screenshot 2025-01-17 at 2.04.01 PM
Screenshot 2025-01-17 at 2.04.46 PM
Screenshot 2025-01-17 at 2.04.12 PM
WMT_SCOOP_FALL24_VM_LK01_V3a
WMT_SCOOP_FALL24_DG_LK02_V3a
WMT_SCOOP_FALL24_VM_LK03_V3a
WMT_SCOOP_FALL24_DG_LK05_V3a
WMT_SCOOP_FALL24_DG_LK01_V3a
WMT_SCOOP_FALL24_VM_LK04_V4a
WMT_SCOOP_FALL24_VM_LK06_V3b
WMT_SCOOP_FALL24_DG_LK06_V2a
WMT_SCOOP_FALL24_DG_LK03_V3a
WMT_SCOOP_FALL24_DG_LK04_V4b

Creative Direction by Brandon Maxwell & Jillian Haney for Walmart Creative Studio
Creative Team: Elijah Park, Catalina Monsalve, Alex Cairo, Justin Solitrin
Director/Photographer: Nadine Ijewere
Styling: Max Ortega 
Hair: Diego DaSilva
Makeup: Fulvia Farolfi 
Set Design: Marla Weinhoff


And a little peek behind the scenes:

OTHER PROJECTS

Free AssemblyFall 2024 Collection

Tom FordPrivate Blend Collection

TargetFounders

CadillacRebrand

RoCVitamin C

TargetWWVM — OOH

TargetSame Day Delivery

AmicaAnthem Launch

TargetHoliday 2020

Michelle RheeBranding

Atelier SwarovskiVarious Campaigns

RoCMax Hydration

TargetTargét Everyday

TargetWhat We Value Most

SwarovskiMultifacets

Calvin KleinDeep Euphoria

SephoraHoliday — Giftopia

Rimmel LondonScandaleyes Reloaded

Time in ColorInfographics

Dave & BustersLifestyle Campaign

The Forty DeuceBook Design

RosePoster

H&GWedding

Tom FordBlack Orchid