During my time at Sephora I was able to create for a true retail experience, considering all touchpoints from instore to packaging to direct mail and video.
The most notable of these were Holiday campaigns — the one highlighted below was an exciting one. A collaboration with artists FriendsWithYou that informed our holiday packaging, instore experience and more.
CD: Loann Lam
Sr. AD: Tyler Smart, Chris Miller
Senior Designers: Elijah Park, Tessa Lund
Artist: FriendsWithYou
On-figure Photographer: David Sims
Still Life Photographer: Mitchell Feinberg, Horacio Salinas, Kanji Iishi
OTHER PROJECTS
ScoopFall 2024 Collection
Free AssemblyFall 2024 Collection
Tom FordPrivate Blend Collection
TargetFounders
CadillacRebrand
RoCVitamin C
TargetWWVM — OOH
TargetSame Day Delivery
AmicaAnthem Launch
TargetHoliday 2020
Michelle RheeBranding
Atelier SwarovskiVarious Campaigns
RoCMax Hydration
TargetTargét Everyday
TargetWhat We Value Most
SwarovskiMultifacets
Calvin KleinDeep Euphoria
Rimmel LondonScandaleyes Reloaded
Time in ColorInfographics
Dave & BustersLifestyle Campaign
The Forty DeuceBook Design
RosePoster
H&GWedding
Tom FordBlack Orchid
Ⓒ ELIJAH PARK 2022