Target
FOUNDERS CAMPAIGN

What we value most, shouldn't cost more.

No matter what we shop for, at Target we always take home more of what we value — more community, more connection, more healthy choices, more quality, more possibilities.

In this campaign, we told the story of multiple BIPOC founders and their unique products offered at Target, ranging from haircare to health conscious snacks to inclusive toys, focusing on the deeper meaning of what their brands and products stand for. 

Most importantly, we had the opportunity to launch with an exciting media placement within the Oculus, which we named the "Hall of Founders".

Agency: Mother New York
CD: Katia Kuethe, Craig Love
ACD Visual: Eli Park
AD: Penelope Vasquez, Bonnie Lumley
CW: Amanda Winch, Paul Boupha
Director: Mollie Mills
Portrait Photographer: Sharif Hamza
Still Life Photographer: Joanna Mcclure