Target
Holiday

2020 was a tough year — and more than ever, people from all walks of life wanted to spend more time and connect with their loved ones in a meaningful way during the holiday season.

That’s why we launched 'You bring the meaning' with Target — an emotional and optimistic campaign that shows how every gift, every gesture and every gathering can take on new meaning when we are thoughtful. It’s a campaign that shows warmth and authenticity while inspiring our guest to bring their own meaning to everything they do.

Each spot features Mary J Blige’s iconic hit “Real Love” in English, and an original adaptation of the track by Brazilian superstar Anitta for the Spanish language pieces.

And of course, what's a holiday campaign without products?

CDs: Craig Love, Katia Kuethe, Jacquie Osman
ACD Visual: Elijah Park
AD: Abigail Harris-Shea, Laura Bailey
CW: Loi Ramos, Jen Hubbard
Directors: Calmatic, Lacey