Target
WHAT WE VALUE MOST, SHOULDN'T COST MORE
No matter what we shop for, at Target we always take home more of what we value — more community, more connection, more healthy choices, more quality, more possibilities.
With this anthemic campaign we visualized the feeling of coming away with more of what you value from Target.
We also launched an out-of-home campaign with photography that encapsulated the idea of coming away with more of what you value.
Agency: Mother New York
CD: Katia Kuethe, Craig Love
ACD: Elijah Park, Catalina Monsalve, Felipe Ferreira, Ethan Schmidt
Director: Diego Contreras
Photographer: Joao Canziani
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Ⓒ ELIJAH PARK 2022